PRIVACY POLICY
Effective Date: October 22, 2026
D&S Elite Construction, Inc. (“D&S,” “we,” “us,” or “our”) operates dseliteconstruction.com (the “Website”). This Privacy Policy explains the personal information we collect through the Website and related telephone calls, how we use and disclose that information, how long it may be retained, and the choices available to you.
This policy applies to information collected through the Website. It does not govern information collected through Buildertrend, our company store, or another third-party website or service that has its own privacy notice, except to the extent information from that service is provided directly to D&S.
1) Information We Collect
Information You Provide
We collect information that you choose to provide when you contact us, request information about a project, submit an employment inquiry, upload a résumé or other document, call a tracking number displayed on the Website, or otherwise communicate with us. Depending on the form or communication, this information may include:
- Your name, email address, telephone number, mailing address, or project address.
- Information about a proposed construction project, including the project scope, property information, timing, budget, and other details you choose to provide.
- Employment information, including your résumé, work history, qualifications, certifications, and other information submitted through the Careers page.
- The content of telephone calls, voicemails, call recordings, and call transcripts when call tracking or recording is used.
- Any other information you include in a message, form, file upload, or communication with us.
Information Collected Automatically
When you visit the Website, D&S and its service providers may automatically collect information through cookies, pixels, tags, scripts, server-side tracking, and similar technologies. This information may include:
- Internet Protocol address, browser type, device type, operating system, and general location derived from an IP address.
- Pages viewed, links clicked, referring and exit pages, dates and times of visits, and interactions with Website content.
- Identifiers stored in cookies or associated with a browser or device.
- Form-submission and conversion events, call-source information, marketing attribution data, and information about how a visitor arrived at the Website.
- Information used to maintain Website security, prevent spam, and diagnose technical problems.
Information From Service Providers
We may receive information from vendors that provide analytics, advertising measurement, call tracking, website hosting, security, and marketing-attribution services. RevenueCloudFX and CallTrackerFX may associate Website activity, form submissions, and calls with lead and attribution records made available to D&S.
2) How We Use Information
We may use personal information to:
- Respond to questions, evaluate project inquiries, prepare for consultations, and communicate about D&S services.
- Evaluate employment inquiries and communicate with applicants.
- Operate, maintain, secure, troubleshoot, and improve the Website.
- Measure Website traffic, conversions, lead sources, and marketing performance.
- Use analytical tools, including AI-assisted features within our marketing platform, to identify trends and evaluate lead quality using information already collected through analytics and tracking tools.
- Track and analyze calls, prepare call transcripts, support quality assurance, and understand marketing attribution, subject to applicable law.
- Prevent fraud, spam, misuse, and security incidents.
- Maintain business records, enforce our agreements, protect legal rights, and comply with legal obligations.
3) How We Disclose Information
We may disclose personal information in the following circumstances:
- Service providers: We use vendors to host and operate the Website, process forms, provide analytics and marketing attribution, track calls, provide security and spam prevention, deliver fonts and maps, support accessibility preferences, store information, and provide related technical services. These providers include WebFX and its RevenueCloudFX and CallTrackerFX products, Cloudflare, Google, Ninja Forms, our website hosting provider, and other vendors used to support the Website.
- Professional advisers: We may provide information to attorneys, accountants, insurers, consultants, and other professional advisers when reasonably necessary.
- Legal and safety purposes: We may disclose information when required by law, subpoena, court order, or governmental request, or when reasonably necessary to protect the rights, property, safety, or security of D&S, our clients, Website users, or others.
- Business transactions: Information may be disclosed in connection with a merger, financing, acquisition, reorganization, sale of assets, or similar business transaction, subject to appropriate protections.
D&S does not sell personal information for money. The Website does not currently deploy Google Ads, remarketing, or other advertising-platform tags through Google Tag Manager, and the Google Analytics property is not linked to Google Ads. Google Analytics is nevertheless configured to permit ads personalization and to use Google Signals and user-provided data.
4) Website Services and Technologies
Google Analytics and Google Tag Manager
The Website uses Google Tag Manager to manage tags and Google Analytics 4 to measure Website use and conversion events. The Google Analytics retention setting for user-level and event-level data is 14 months. Active Google Tag Manager tags include the GA4 configuration tag; events for telephone clicks, email clicks, calls-to-action, contact-form submissions, and careers-form submissions; a custom Ninja Forms submission listener; and RevenueCloudFX tags that track email, telephone, social-media, and outbound-link clicks.
Google Signals, user-provided data collection, granular location and device data collection, and ads personalization are enabled in Google Analytics. Google Signals may associate Website activity with signed-in Google users who have enabled Ads Personalization and may support cross-device measurement and demographic or interest reporting. When a contact or careers form is submitted, the visitor's email address and telephone number are provided to Google's user-provided data feature with the applicable form event. Google states that this feature uses SHA-256 hashing before or during transmission to Google. No Google Ads link or remarketing tag is currently configured.
RevenueCloudFX and Server Side Tracking
The Website uses RevenueCloudFX and MarketingCloudFX, WebFX products, for visitor tracking, form capture, conversion measurement, lead management, and marketing attribution. A first-party D&S subdomain and Cloudflare Workers support server-side tracking for RevenueCloudFX. Information submitted through Website forms, including names, email addresses, telephone numbers, project addresses, project details, and other form content, may be transmitted in encrypted form to RevenueCloudFX. The information is not hashed because it is used to manage and evaluate leads. Cloudflare supports the transmission and related infrastructure but, according to the information provided to D&S, does not store the submitted lead information.
Call Tracking and Recording
CallTrackerFX may replace the telephone number displayed on the Website so D&S can understand which marketing source generated a call. Calls may be recorded and transcribed. The content of a call, associated call information, audio recording, and transcript may be accessible to authorized D&S and WebFX personnel.
Forms and File Uploads
The Website uses Ninja Forms, including a file-upload feature, to process contact, project-inquiry, and employment submissions. Form information may be stored in WordPress, transmitted to RevenueCloudFX, and sent to D&S. Employment applicants may upload résumés or other files.
Other Website Services
The Website also uses Google reCAPTCHA v3 for spam protection, Google Fonts for typography, Google Maps for embedded maps, Cloudflare for content delivery and security, and Accessibility OneTap for accessibility preferences. Google Fonts are currently loaded from Google’s servers. Accessibility OneTap stores preferences locally and, according to the vendor information supplied to D&S, does not collect or transfer personal information.
5) Cookies and Similar Technologies
The Website uses cookies and similar technologies for essential Website functions, accessibility preferences, security, analytics, conversion measurement, call tracking, and marketing attribution. Some technologies are set directly by the Website, while others are provided by third parties. The accompanying Cookie Notice provides additional information about these technologies and your choices.
6) Data Retention
D&S retains personal information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, evaluating projects or applicants, maintaining business records, resolving disputes, and meeting legal, accounting, or contractual requirements. Retention also depends on the settings and capabilities of the service providers used by D&S.
Under the current WebFX configuration, RevenueCloudFX lead information and call transcripts may be retained indefinitely unless deletion is requested. Call-recording audio is retained for approximately 210 days, remains recoverable for an additional 30 days, and is then permanently deleted. Website form submissions and uploaded employment files currently do not have a confirmed automatic-deletion period. D&S may request deletion of RevenueCloudFX records by contacting WebFX.
7) Data Security
D&S uses reasonable administrative, technical, and physical safeguards designed to protect personal information. Information transmitted to RevenueCloudFX is encrypted in transit, and RevenueCloudFX data is stored in the United States using service providers that include Google Cloud Platform and Google Workspace. No security method is completely effective, and D&S cannot guarantee absolute security.
8) Your Choices
You may configure your browser to block or delete cookies. Blocking cookies may affect Website functions, analytics, accessibility preferences, or the telephone number displayed to you. Google also provides tools and settings for controlling certain analytics and advertising activity. The Website's Google Tag Manager tags do not currently have consent settings configured, and the Website does not currently use a consent-management tag or cookie-preference center.
You may contact D&S to request access to, correction of, or deletion of personal information that you previously submitted. D&S will review and respond to requests as required by applicable law and may need to verify your identity. Certain information may be retained when required for legal, security, recordkeeping, or legitimate business purposes.
9) Third Party Websites
The Website may contain links to Buildertrend, the D&S company store, social media platforms, and other third-party websites or services. D&S does not control those services, and their privacy practices are governed by their own notices. A link does not mean that D&S is responsible for the third party’s privacy or security practices.
10) Children's Privacy
The Website is intended for a general audience and is not directed to children under 13. D&S does not knowingly collect personal information from children under 13 through the Website. If you believe a child has provided personal information, please contact us so we can review and address the information.
11) Changes to This Privacy Policy
D&S may update this Privacy Policy to reflect changes to the Website, our services, our vendors, or applicable requirements. The effective date at the top of the policy will identify the most recent update. Material changes may also be communicated through the Website or by other appropriate means.
12) Contact Us
Questions or requests concerning this Privacy Policy may be directed to:
D&S Elite Construction, Inc.
908 Benjamin Franklin Highway East
Douglassville, Pennsylvania 19518
Email: [email protected]
Telephone: 610-601-2457
COOKIE NOTICE
Effective Date: October 22, 2026
This Cookie Notice explains how D&S Elite Construction, Inc. uses cookies and similar technologies on dseliteconstruction.com. It should be read together with the D&S Privacy Policy.
1) What Cookies and Similar Technologies Are
Cookies are small text files stored on a browser or device. The Website may also use pixels, tags, scripts, local storage, server-side tracking, and related technologies that recognize a browser or device, remember preferences, protect forms, measure Website use, record conversion events, or connect Website activity with a lead or call.
2) Categories Used on the Website
| Category | Purpose | Examples |
| Necessary and security | Operate the Website, deliver content, protect forms, prevent spam, and support security. | Cloudflare and Google reCAPTCHA |
| Functionality | Remember user-selected settings and support Website features. | Accessibility OneTap preferences and embedded Google Maps |
| Analytics and performance | Measure visits, page use, conversions, errors, and Website performance. | Google Analytics 4, Google Signals, user-provided data, and Google Tag Manager |
| Lead and attribution | Connect visits, forms, and calls with marketing sources and lead records. | RevenueCloudFX, MarketingCloudFX, CallTrackerFX, and server-side tracking |
| Advertising | Permit analytics data to support ads personalization where enabled, although no advertising platform is currently linked. | GA4 ads-personalization setting; no Google Ads or remarketing tags currently active |
3) Technologies and Providers
The Website currently uses the following known services:
- Google Tag Manager manages tags and scripts deployed on the Website.
- Google Analytics 4 measures Website visits, interactions, and conversion events. Its 14-month retention setting applies to user-level and event-level data. Google Signals, user-provided data collection, granular location and device collection, and ads personalization are enabled.
- RevenueCloudFX and MarketingCloudFX track visitors, capture forms, and provide lead and marketing attribution.
- CallTrackerFX uses dynamic telephone-number insertion and call tracking to attribute calls to marketing sources.
- Cloudflare provides content delivery, security, and Workers that support RevenueCloudFX server-side tracking.
- Google reCAPTCHA v3 helps detect and prevent spam or automated form submissions.
- Google Fonts supplies Website typography from Google servers, and Google Maps supplies the embedded office-location map.
- Accessibility OneTap stores accessibility preferences locally on the visitor’s device.
4) Server Side Tracking
Some conversion and attribution information is transmitted from the Website through a first-party D&S endpoint and Cloudflare Workers to RevenueCloudFX. This server-side process may operate differently from a traditional browser cookie and may allow conversion events, form submissions, or call activity to be recorded when a client-side pixel is unavailable or blocked. Cloudflare supports the process, while RevenueCloudFX receives and retains the resulting lead and attribution information.
5) Your Cookie Choices
Most browsers allow you to block, delete, or receive alerts about cookies through browser settings. If you block cookies, parts of the Website may not work as intended, and D&S may be unable to measure Website performance or correctly attribute an inquiry or call.
You can learn about Google’s privacy practices and available controls at policies.google.com/privacy. Google also offers a browser add-on for opting out of Google Analytics at tools.google.com/dlpage/gaoptout. Other providers may offer controls through their own privacy notices.
The Website does not currently provide a separate cookie-preference center, and consent settings are not configured on the Google Tag Manager tags. Google Signals, user-provided data collection, granular location and device collection, and ads personalization are enabled in Google Analytics, although no Google Ads link or remarketing tag is currently configured.
6) Updates to This Cookie Notice
D&S may update this Cookie Notice when technologies, providers, or Website practices change. The effective date at the top will identify the most recent update.
7) Contact Us
Questions about the Website’s use of cookies and similar technologies may be directed to:
D&S Elite Construction, Inc.
908 Benjamin Franklin Highway East
Douglassville, Pennsylvania 19518
Email: [email protected]
Telephone: 610-601-2457